Sports tourism is expected to generate 12,500 bed nights in the first months of next year

The Manchester United women’s football team will visit our country again for the second training camp between the 3rd and the 8th of January next year. In this visit, a friendly match will be played between Manchester United’s women’s team and PSV Eindhoven’s women’s team, at the Tony Bezzina Stadium on 5 January 2024. This the training camp is the result of the partnership that exists between VisitMalta and Manchester United.

In the first three months of the year, Malta will host several foreign teams that will be in our country for training camps and tournaments. These initiatives will also generate visibility on television and digital media in countries such as Germany, the Czech Republic, Austria, Slovakia and the Netherlands.

These details were announced in a news conference addressed by the Minister for Tourism Clayton Bartolo in the presence of the Chief Executive of the Malta Tourism Authority Carlo Micallef and the Manager of Qmedia Helmut Amhof.

Minister Clayton Bartolo said that during this year sports tourism was an important contributor to attracting visitors in months that until a few years ago were not traditionally associated with tourism.

“For the first months of next year we are estimating that 12,500 bed nights will be generated from sports tourism. The significance of these tournaments and training camps is an important one. The tendency of the people who come to our country for these activities is to leave a greater expenditure in the country compared to other areas in the tourist product. Our goal remains to continue diversifying the tourist product by even attracting a higher quality tourist,” pointed out Minister Bartolo.

The CEO Carlo Micallef mentioned that continuous work is underway to give our country visibility on an international scale. He said that through the agreement between the brand VisitMalta and Manchester United they will be able to continue to establish the reputation of our country in the field of sports tourism; this while also increasing the enthusiasm and awareness of the beauty of the Maltese tourist product, with the millions of admirers of Manchester United.

Helmut Amhof, the Manager of QMedia, said that Malta is focusing on sports tourism during the winter months, with the Maltese Tourism Authority supporting the preparation for more international football events. “Manchester United Women will organize their second training camp in Malta over a period of 12 months, highlighting the country’s reputation as a major sporting destination. The women’s team of PSV Eindhoven will also organize the training camp in Malta, and they will play against the women’s team of Manchester United in a friendly game during the first week January.”

Mr. Amhof also said that apart from this friendly match, the sixth edition of the Tipsport Malta Cup will be organized next January, with the participation of clubs from the Czech Republic, Slovakia and -Austria, followed by the women’s international friendlies in February.