MHRA welcomes new Tourism Accommodation Framework as a bold step towards a higher-value tourism model

The Malta Hotels and Restaurants Association (MHRA) welcomes the new tourism
accommodation framework, saying it reflects principles long advocated by the industry in
support of a more sustainable and higher-value tourism model.

MHRA expressed support for the direction being taken by Deputy Prime Minister and
Minister for Foreign Affairs and Tourism Dr Ian Borg, together with the Malta Tourism
Authority, describing the move as timely and decisive.

“This is a courageous and necessary decision that sends a clear message of confidence to
operators and investors who have consistently invested in quality and in raising Malta’s
tourism standards,” MHRA said.

The Association said the framework marks an important shift in Malta’s tourism strategy.
“These measures are timely and necessary. They build on the opportunities created over
past decades while directing the sector towards Malta’s long-term goals. They also show
that Malta is prioritising tourism investment and accommodation supply that support a
higher-quality, higher-value industry — one that delivers stronger returns, improves the
visitor experience, strengthens competitiveness, reduces pressure on communities and
infrastructure, and competes on quality rather than price alone.”

MHRA stressed that the next step must be strong and consistent enforcement.
“Enforcement is now critical. Specifically, the framework must ensure that owners of short-
term rentals are held fully accountable, treating these as commercial business operations
with clear obligations towards the State and local communities.”

The Association also stressed that the framework must be applied strictly and consistently
to better manage accommodation supply, particularly in light of pressures already
highlighted in the Deloitte carrying capacity study, and to ensure future growth supports
Malta’s vision for higher-quality tourism.
MHRA added that further action is also needed in the restaurants, bars, and clubs sector as
part of the wider policy vision required to complement the framework.

“A level playing field is essential. Unlicensed catering activities and non-compliant
operations create unfair competition and must be addressed. This must also include
stronger attention to noise management and enforcement, particularly where unchecked
disturbance affects residents and guests and undermines destination quality.”

MHRA said success will depend on alignment across all stakeholders. “Government, regulators, authorities, and industry operators must remain aligned in both
vision and execution. Only through consistent implementation can Malta move towards a
more resilient, sustainable, and higher-value tourism model.”

The Association reaffirmed its commitment to work with government, the Malta Tourism
Authority, and all relevant stakeholders to support this transition.

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