VisitMalta is delighted to launch its first comprehensive guide for high-end travel to the Maltese Islands. Done in collaboration with Greydoor Publishing, this exclusive publication is informative and fun, covering anything from general destination information to tips for family travel, sailing, adventure, wellness, itinerary ideas, gastronomy, and much more.
The guidebook’s aim is to inspire readers and inform prospective travellers about the best places to visit in Malta and Gozo. The publication will be distributed at various touchpoints both in print and digital versions. It will be available at high-end hotels around Malta and Gozo and other important venues around the Islands.
The publication will also be distributed at international fairs that are attended by the Malta
Tourism Authority and also available online.
This exclusive guidebook is part of VisitMalta’s efforts to promote luxury niche tourism in the Maltese Islands. Other initiatives include support to MTA-licensed Destination Management Companies organising specific familiarisation trips to the Islands, and participation at international luxury tourism fairs.
“We are thrilled to launch this publication which is aimed towards the high-end and luxury traveller. This comes at a time when tourism in our Islands is growing from strength to strength, surpassing 2019 figures in both arrivals and expenditure. In January 2024 we have also just announced joining Serandipians as a Preferred
Destination Partner. It is exciting to see the Maltese Islands being acknowledged as a destination of quality and getting the attention they deserve,” said Christophe Berger, Director VisitMalta Incentives & Meetings.
VisitMalta is the brand name of the Malta Tourism Authority (MTA), which is the main regulator and motivator for the tourism industry in Malta. The MTA, which was formally set up by the Malta Travel and Tourism Service Act (1999), is also the industry’s motivator, its business partner, Malta’s brand promoter, and sees to it that meaningful partnerships with all the tourism stakeholders are formed, maintained, and managed. MTA’s role extends beyond that of international marketing to include a domestic, motivating, directional,
coordinating, and regulatory role.
