KM Malta Airlines has launched an expanded version of its KMrewards loyalty programme, allowing members to earn and redeem SkyBux through everyday spending as well as air travel.
The airline says the programme already has more than 140,000 members. Its new mobile app lets members browse participating brands, check their SkyBux balance and manage their rewards.
Members can earn SkyBux on flights with KM Malta Airlines and on eligible purchases with participating partners. They can redeem them towards flights or eligible partner purchases. Existing airline rewards and membership benefits continue.
Local partners join the programme
The initial partners include Bolt, Burmarrad Group Rentals and Enterprise Rent-a-Car. Participating food and drink brands include Amami, Blu Beach Club, GROM, Hard Rock Café, Matto, Nine Lives, Tanvi and Westreme. The airline says more businesses are expected to join in the coming weeks and months.
Executive chairman David Curmi said the expansion gives members more opportunities to benefit from the programme between flights. He said the new app and partner network are intended to connect the airline’s members with local businesses in Malta and Gozo.
KMrewards runs on East2’s Euno platform, which integrates with participating businesses’ point-of-sale systems. East2 co-founder and director Stephen Bartlett-Bragg said KM Malta Airlines is the platform’s launch customer.
The KMrewards app is available on iOS and Android. Members can find details at KMrewards. Businesses interested in joining can register their interest through the partner website.
