An educational film was officially launched on Wednesday evening as part of the ‘Think Twice!’ campaign during a special event held in Ta’ Qali to which journalists as well as a number of local media personalities were invited.
A realistic reconstruction of a traffic accident gave a close look at what happens in the first minutes after a collision, the crucial moments following impact as well as the immediate intervention of public officials and emergency services. All this showed not only the technical aspect of an accident, but above all the human toll and the tragic consequences that such cases often leave behind.
Minister for Transport, Infrastructure and Public Works Chris Bonett stressed the importance of this initiative as part of the wider ‘Think Twice!’ campaign. “We talk a lot about fatalities and accidents, but often the talk remains superficial. This video has a greater impact because people can relate to what they are about to see,” said the Minister. He added that the campaign goes beyond traditional messages such as not drinking and driving, and highlighted that today we are also seeing new factors contributing to accidents including drug use and mobile phone use while driving.
The film’s director, Jason Zerafa, said the experience was one that deeply affected him. “While we were filming, I realized that the heartbreaking scenes that the actors were acting out were real situations that unfortunately people go through,” he said with emotion, explaining how the filming process left a strong impact on him.
The film aims to convey the message to the public in a direct, graphic and immersive way. Through a realistic and emotional story, with graphic elements suitable for adults only, this video will raise awareness about how one wrong decision can lead to major consequences that have a devastating effect on the life of the person or others.
In the coming weeks, this short film will begin showing in a dedicated mobile cinema that will be touring major towns and villages across Malta and Gozo. The initiative will continue beyond the festive period as road safety is a priority all year round.
Photo: MTIP
