The Malta Tourism Authority welcomes the latest tourism performance figures for September 2025, which highlight a continued positive trajectory for the industry reflecting the effectiveness of the Authority’s ongoing strategic initiatives.
According to official data, inbound tourist arrivals increased by 10% over the same month in 2024, reaching nearly 394,000 visitors. More significantly, tourism expenditure grew by 21.3%, totaling €466 million, underscoring a shift towards higher-value tourism and improved yield per visitor.
The data also reveal that average tourist spend per night rose by 11.3%, further demonstrating the sector’s enhanced contribution to the Maltese economy. From a demographic perspective, the most notable increase was observed among visitors aged 65 and over, with a 24.3% rise compared to September 2024. This was followed by the 45–64 age group, which registered a 14% increase. Meanwhile, the 0–24 age bracket saw a less modest growth of 3.4%.
Growth was also broad-based across source markets, with particularly strong results from non-EU markets, which surged by 23.5%, reflecting the Authority’s ongoing efforts to diversify Malta’s tourism portfolio beyond traditional European markets.
Commenting on the results, CEO of the Malta Tourism Authority, Carlo Micallef stated:
“We are pleased to see that the strategic direction we have pursued is yielding tangible and sustainable results. The robust growth in tourism expenditure, particularly from higher-yield segments and non-EU markets, reinforces Malta’s position as a premium destination distinguished by its focus on quality and long-term value. These outcomes underscore our continued commitment to attracting discerning visitors who value Malta’s rich cultural heritage and distinctive historical appeal.”
The MTA remains committed to sustaining this momentum through targeted marketing, enhanced product development, and close collaboration with stakeholders to ensure the long-term sustainability and competitiveness of Malta’s tourism sector.
