Simonds Farsons Cisk plc announces the launch of the most recent addition to the Kinnie portfolio, Kinnie Zero.
With zero sugar, Kinnie Zero is a refreshing soft drink that does not compromise on the original and iconic Kinnie taste.
Ms Susan Weenink Camilleri, Head of Sales and Marketing at Simonds Farsons Cisk plc, commented, “Kinnie Zero is an extremely important new launch for the Kinnie brand. Backed by extensive market research, it has been in the making for several years. Consumers have become more health-conscious than ever, with many making the switch to zero-sugar variant soft drinks. Kinnie Zero acknowledges and addresses this trend with its no sugar content, while still retaining the classic Kinnie experience we all know and love.
“Farsons prides itself on being at the forefront of innovation and the recent new and successful product launches and packaging developments, including the launch of Kinnie Zero, are testament to this,” she added.
The Kinnie portfolio also includes classic Kinnie, with its unmistakable and unique bittersweet flavour remaining unchanged since its launch in 1952, Diet Kinnie, launched in 1984 is a low-calorie version and Kinnie Zest, launched in 2007 with an enhanced orange flavour and no added sugar. Kinnie Spritz, launched in 2021, is the brand’s first foray into the alcoholic sector, and is a 4% ABV alcoholic aperitivo.
Kinnie Zero is produced, marketed and distributed by Simonds Farsons Cisk plc. It is available in 25cl returnable glass bottles, 33cl cans as well as 50cl, 1 litre and 1.5 litre PET bottles and can be found in leading bars, supermarkets, confectioneries and groceries throughout Malta and Gozo.
