The Convenience Shop, Malta’s leading food retail chain, has collected and donated €6,000 towards L-Istrina 2022 through its charity crowdfunding project.
The altruistic-driven initiative was run through the sale of 2023 mini calendars, which were available for purchase during December 2022 in their 83 outlets spread in 48 different locations across the island.
Priced at €0.25c each and intended for practicality, The Convenience Shop 2023 mini calendars feature a set of four different designs, each embellished with positive-inspirational quotes from famous historic figures. The sale of these mini calendars resulted in €5,500, entirely collected from the generosity of The Convenience Shop customers.
Wilfred Camilleri, Head of Marketing of The Convenience Shop Group explained, “Using our extensive network of retail shops spread across the nation to reach out as broadly as possible, we presented our customers with a convenient, inexpensive, and practical product which has a good-feel factor about it and is in aid of those who are less fortunate within our community. We find ourselves ecstatic with the public’s heartfelt and strong response to our campaign in aid of L-Istrina mission.”
The directors of the company chose to top-up the collected sum with a further €500, rounding the figure to a €6,000 donation which was presented to His Excellency George Vella, President of Malta, by Wilfred Camilleri, Head of Marketing and Andrew Attard, Chief Operations Officer, on behalf of The Convenience Shop Group and all of its clients who contributed to L-Istrina 2022 for The Malta Community Chest Fund at San Anton Palace on the 18th January 2023.