Award-winning Cisk Lager is a proud supporter of Coast is Clear, an all-year round cleanup campaign spearheaded by ex-waterpolo player Mark Galea Pace.
Born and raised in Gozo, Mark was always surrounded by nature and sea, and has always been passionate about the outdoors, enjoying camping, trekking and canoeing. After recognizing the extent of pollution and littering in Malta, Mark took it upon himself to start clearing litter and debris from Malta’s coastline, by land and by sea.
Gradually, the one-off clean up events became an organized campaign attracting volunteers from all walks of life.
These are cleanups with a difference and are treated like an adventure; Mark goes out of his way to make it fun for himself and his volunteers by including music, food and drinks at the end of the sessions.
“The main aim of Coast is Clear is to clear our country of the litter. However the second aim is to raise awareness through social media and to grab people’s attention by showing them what is happening out there,” said Mark Galea Pace. “Raising enough funds to carry out the clean-ups and getting a team of volunteers together remains an ongoing challenge.”
Mark insists there are several ways people can help the environment: by disposing of waste responsibly, especially when outdoors; by picking up litter; and by reporting littering. “We need to take pride in our country and help improve the environment for ourselves and our children.”
Steve Borg, Brand Executive for Cisk, commented “We are proud to be supporting Coast is Clear through our flagship brand Cisk. We always encourage our consumers to dispose of their waste responsibly and we now also encourage them to join Mark in a cleanup activity or two any time of year.”
Volunteers are invited to join
