The long-awaited Australian multinational smoothie chain Boost Juice Bars open its first two stores in Sliema, Tigné Seafront, and Gżira, with a third to follow within a month.
Operated by Food Chain Ltd, the brands dedication to innovation is set to tap into growing health-consciousness among the Maltese population and treat its customers with a winning combination of healthy and fresh alternatives while on the go.
Boost Juice Bars are driven by an ambition to serve its customers in the best way possible by embodying a Love Life
philosophy. The Farsons Group subsidiary promises a positive and energetic environment, product innovation, partnerships, and a robust customer relations strategy by using natural fruit and vegetables.
Gordon Naudi, General Manager for Food Chain Ltd, said that he is very proud that such an International Juice Bar has accepted to open outlets on our shores that caters for everyones tastebuds with a variety of fresh fruits and juices.
Ivan Cardona, Business Manager for Food Chain Ltd, also expressed his excitement about this new venture “We’re
ready to offer our customers healthy fast-food alternatives, served by our positive and energetic employees. We’re
already overwhelmed with the response we’re getting, and we honestly can’t wait for more”.
Boost Juice Bars Malta offers customers juicy benefits through a VIBE membership card. Customers are granted a free Boost Juice with every 11th purchase and on their Birthday, with VIBE points awarded to customers when purchasing full price smoothies or juices.
For more information about the Boost VIBE Membership card and how to register, visit https://www.boostjuice.com.mt/vibe/.
Founder Janine Allis started Boost with the first store in Adelaide, Australia, in the year 2000, when she saw a gap in the market for healthy fast food. Boost then began its international expansion via Master Franchising in 2004 and now has over 600 stores serving up delicious Boost beverages in 13 countries across the globe. Boost Juice Bars originate from Australia and are also blending in Brunei Darussalam, Chile, Estonia, Indonesia, Latvia, Malaysia, New Zealand, Saudi Arabia, Singapore, Thailand, United Kingdom and Vietnam.
The Australian Brand has scooped the Global Franchise Awards at the International Franchise Convention 2022, taking home "Best Food and Drink Franchise" and the ultimate "Global Franchise Champion" award. The Global
Franchise Award celebrates and promotes the best-franchised brands by boosting their distinguished brand characteristics on a global playing field.
