Kinnie, the Mediterranean Classic since 1952, has recently collaborated with quirky gift and souvenir store Souvenirs
That Don’t Suck, a company by Te fit-Tazza, for a Limited-Edition Collection that celebrates the brand’s heritage.
The Collection, which includes t-shirts, coasters, fridge magnets and posters, was inspired by vintage Kinnie adverts
that were given a modern twist, synonymous with the style for which Souvenirs That Don’t Suck have become
renowned.
“Kinnie has been deeply embedded in the local lifestyle since its launch in 1952 and this exciting and innovative
Collection perfectly encapsulates the quirkiness, boldness and creativity of the brand. We recognized that Souvenirs
That Don’t Suck likewise respect and share these values and thus it felt natural for the brands to collaborate,” said Mr
Nicky Vella, Brand Executive for Kinnie.
“There are two overarching themes for this collaboration. The first is the celebration of the iconic Kinnie glass bottle
which has gone through various transformations over the last seven decades, and the second is to emphasise the
Mediterranean roots of the much-loved local brand.”
The Kinnie Limited-Edition Collection is available to purchase from the Souvenirs That Don’t Suck stores in Sliema
and Valletta or online on https://www.souvenirsthatdontsuck.mt/kinnie-collection/ until end September.
Kinnie, Malta’s own favourite soft drink, was launched in 1952 as direct competition to the numerous cola beverages
that were introduced to the Maltese islands after World War II. Its distinctly unique bittersweet flavour has remained
unchanged since its launch. The Kinnie range also includes Diet Kinnie, a calorie-free alternative but with the same
refreshing taste as Kinnie, and Kinnie Zest, with an enhanced orange flavour and no added sugar. Earlier this year,
Kinnie ventured into the alcoholic aperitivo segment through the launch of Kinnie Spritz – a Kinnie-flavoured 4% light
alcoholic aperitivo.
The Kinnie portfolio is produced, marketed and distributed by Simonds Farsons Cisk plc.
