Save The Valletta Skyline Appeal (SVS) was set up to consolidate efforts to repair the tower, spire and external and internal stonework of St Paul’s Pro-Cathedral.
And, this festive season, they have stepped things up a notch. The organisation is inviting all businesses on the island to assist in preserving the Cathedral that has brought the
skyline of Malta’s capital city worldwide renown.
“The spire of St Paul’s Pro-Cathedral on West Street in Valletta is a vital feature of
Valletta’s skyline – a universally recognised landmark, especially when approaching the
city from the sea. The bell tower and spire rise to over 60 metres high and, while they’ve
seen deterioration, they remain an integral part of Malta’s rich cultural heritage,”
explains Mr Anthony Guillaumier, Chairman of SVS’ Events Action Team.
“Thanks to people’s resolve to ensure the spire is fixed as well as their generosity,
restoration is underway. Through our Christmas Appeal, we are encouraging members
of Malta’s business community to get involved because they – perhaps more than
anyone else – understand the importance of our capital city’s skyline as an unmissable
attraction on the island.”
The Christmas Appeal is a unique opportunity for businesses to integrate the city’s
preservation into their company’s corporate social responsibility programme. To
participate in the cause, the SVS is suggesting a €100 donation. In addition, a highly
reputable supporter of SVS has agreed to match each contribution. What this means is
that every business that donates to the appeal will be accredited with a donation that is
double the amount given.
SVS is also offering companies the chance to opt in to receive an exclusive SVS
Christmas e-card, which will be personalised with the donor’s corporate logo.
Businesses will be able to distribute the e-card to their clients to spread merriment and
support for SVS this festive season.
“Valletta’s skyline has attracted visitors to Malta for years and years,” says Mr
Guillaumier in his concluding remarks, “and we’re thankful for the benefits it brings, not
only to our businesses, but also to our cultural identity. Our appeal is to active and
faithful members of our country’s business community because together we can save
the city we love.”
