Emirates Skywards, the award-winning frequent flyer programme of Emirates airline, marks its16th year milestone with over 16 million members and the successful launch of new initiatives to enhance reward options for members.
Since the programme’s inception in 2000, Emirates Skywards members have redeemed a
whopping 220 billion Miles on reward flights, hotels stays and exclusive access to the biggest
events worldwide. The diversity of the programme’s partners and rewards are reflected in the
airline’s global customer base and network spanning six continents and over 150 destinations.
Most recently, Emirates Skywards has introduced Cash+Miles – allowing flight redemption
using a combination of cash and Skywards Miles. Members in all four tiers – Blue, Silver, Gold
and Platinum – can start redeeming flights with as little as 2,000 Miles. This popular new
initiative instantly reduces the cost of the tickets and can be used on any Emirates flight across all classes, making any seat available to Emirates Skywards members.
To date, Emirates Skywards has 14 airline partners including strategic partnerships with Easyjetand Qantas, offering members access to one of the world’s largest networks of global travel destinations.
The programme also has 24 hotel partner brands covering nearly 20,000 properties worldwide. This includes a collaboration with the Starwood Preferred Guest (SPG) programme which gives members double rewards through the ability to earn both Skywards Miles andStarpoints when they fly with Emirates or stay with Starwood.
As part of Emirates airline’s numerous sponsor-ships in sports, arts and cultural events, membershave also enjoyed front row access to some of the biggest world events including the Emirates Airline Dubai Jazz Festival.
Since January this year, over 12,000 tickets across 40 sporting events have been made available to members. The tickets offer access to world-class sports including events in rugby, tennis,baseball, horse racing and Formula 1®. However, football is the biggest draw for Emirates Skywards members. Emirates sponsors six top European clubs: Paris Saint-Germain, Real Madrid, Hamburger SV, SL Benfica, Arsenal, AC Milan, and in the last nine months, over 5,000tickets were made available for Emirates Skywards members to watch their favourite teams playin the Spanish La Liga, Bundesliga, Portuguese Primeira Liga, FA Premier League, Lega SerieA, and Ligue 1.
Besides sports fans, Emirates Skywards also engages with artists worldwide. In 2010, it launched the annual design competition known today as Art of Travel. Each year, aspiring artists are invited to design the programme’s four membership cards, giving them a platform to showcasetheir talent on a global scale.
Emirates Skywards members also enjoy access to a global network of 39 Emirates lounges in major airports including six lounges at Dubai International Airport. Members are also given
excess baggage allowance of up to 20kg. Please visit emirates.com/skywards for more information or to sign up as a member.
Emirates operates daily scheduled flights between Malta and Dubai. Emirates flies twice weekly to Malta, on Mondays and Wednesdays, via Larnaca in Cyprus, and on Sundays, Tuesdays,Thursdays, Fridays and Saturdays the airline operates the Dubai – Malta route on a circular routing via Tunis in Tunisia. The return flight flies direct from Malta to Dubai
