The strategic collaboration underscores a shared vision of excellence in affiliate marketing, which promises to raise the game in iGaming.
Game Lounge, a leading iGaming affiliate media publisher, has announced a long-term
strategic partnership with Moonpull, a technology firm specialised in affiliate tracking.
With headquarters in Malta, an office in Marbella, Spain, and an international team
working remotely, Game Lounge is known for its expansive network of over 130 SEO-
driven websites spanning more than 60 countries, connecting online casino players to
iGaming brands across the globe.
While already a leader within the affiliate marketing space, the collaboration is set to
enhance transparency, accuracy and efficiency across Game Lounge’s operations.
Through the prestigious partnership, Game Lounge will harness Moonpull’s platform
that provides affiliate tracking analysis, auditing and data visualisation, gaining deeper
insights into its affiliate programs’ performance to pinpoint potential discrepancies and
optimise campaigns for maximum success.
Meanwhile, Moonpull’s platform will enable Game Lounge to assess the accuracy and
reliability of advertisers’ affiliate links, helping ensure fair and transparent commission
payments – and strengthening the trust between Game Lounge, its partners and the
iGaming brands it promotes.
“We are thrilled to partner with Moonpull,” says Richard Dennys, CEO of Game Lounge.
“Their expertise in affiliate tracking will be invaluable as we continue to expand our
global reach and enhance our affiliate marketing efforts. This partnership aligns with
our commitment to transparency, data-driven decision-making and delivering the best
possible results for our partners.”
Echoing this statement, Chief Executive of Moonpull, Steven Brown, adds: “We are
excited to collaborate with Game Lounge, a leading player in the iGaming affiliate space.
Our platform and services will empower Game Lounge with the tools and insights they
need to further optimise their affiliate programs and achieve their growth objectives.”
For the iGaming industry, the partnership signifies a leap toward greater accountability
and precision in affiliate marketing, setting a new standard for transparency and
collaboration between affiliate networks, brands and advertisers, the Moonpull CEO
concludes. “Moonpull’s data will help Game Lounge monitor the performance of their
affiliate tracking, while our at-scale approach will enable the testing of multiple
scenarios across their partner brands. This will confirm where tracking works well and
also, when concerns are flagged, will form a basis for conversations with brands and
networks to investigate the identified matters further together.”
For more information, visit Game Lounge at www.gamelounge.com and Moonpull at
www.moonpullpartners.com.
